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Demand Gen Advertising

Project Type

Demand Gen Advertising

Date

2022 -2023

Partnered with

Designers, Director of VMware Advertising

Location

Social and print media

Role

Sr. Writer

With a new tag line, “The smarter way to cloud.”, came the need to refresh our demand gen playbook.

Assignment: Convey VMware’s value using customer use cases in OOH ads and write anthem video script for solution home page.

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