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Wendy Kaplan
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Demand Gen Advertising
Project Type
Demand Gen Advertising
Date
2022 -2023
Partnered with
Designers, Director of VMware Advertising
Location
Social and print media
Role
Sr. Writer
With a new tag line, “The smarter way to cloud.”, came the need to refresh our demand gen playbook.
Assignment: Convey VMware’s value using customer use cases in OOH ads and write anthem video script for solution home page.






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