London Heathrow Airport Pod Parking OOH

Take a pod from your car to the airport.

What’s a parking pod. you ask? They’re a green, fully electric, on-demand driverless service helping to reduce congestion around the airport. They offer a quick and convenient way to park at London Heathrow.

VMware Advertising Team Assignment: For two seperate campaigns delivered over three years, create a cohesive brand expression throughout the travelers’ pod journey. As Sr. writer, the lead designer and I worked closely to message VMware across the pod terminal, multiple pod vehicles, and car park banners.

Considerations: target audience: business traveler; leveraging airport experience in copy; word placement on assets in motion.